A Quick Look At Our Journey
'Thread Game' is a conscious effort towards weaving Indian textiles into a globally appealing wardrobe. Founded in 2016 by Niki Doshi, the indigenous brand has evolved into a team of qualified designers, over 300 skilled artisans, and industry experts working towards planet-friendly fashion that carries the luxury of hand-woven fabrics.
At Thread Game, we refine the timeless beauty of natural and organic yarns while inculcating the aesthetics of trendy, contemporary wear. Our products are meticulously crafted keeping in mind the upliftment of Indian artisans through fair wages and optimised use of natural resources through zero waste production that is distinguished with enchanting designs and novel colour palettes. The artisans at Thread Game carry a deep-rooted legacy of spinning and weaving excellence that gives our products an extraordinary edge. Our R&D team is involved in extensive innovation to create the finest fabrics from naturally sourced input from the vast land of India while our designers strive to balance elegance, exuberance, and a classic feel in all our collections.
We are consistently working towards redefining the concept of eco-friendly fashion that blends style and convenience into your day-to-day wardrobe. The Thread Game team looks forward to making India's handcrafted products a global trend!
Meet Niki Doshi- the Creative Brain behind Thread Game
The aesthetic organic label Thread Game is a thoughtful creation of Indian Fashion Designer Niki Doshi. A minimalistic fashion maven, Niki began her professional journey in the glamorous world of fashion at the tender age of 21. She has worked with leading legendary fashion houses in Gujarat, creating the most exquisite ethnic and contemporary wardrobe pieces. Niki’s creations have always been appreciated for their versatility and aesthetics that balanced traditional and modern eras.
In 2017, after completing a stint with a well known fashion house, Niki founded Thread Game, a premium organic clothing brand that aims to stand out with the inherent novelty of contemporary wear and sustainability in every aspect. Her idea behind building this brand is to revive the fabric legacy of India and give it a modern uplift with unique details. She is also deeply involved in revamping the idea of comfort-wear by refining sustainable fabrics and combining them with her top-notch designs promising effortless style.
With the vision of taking her Made in India label- Thread Game- to the world, Niki has been meticulously working on fabric finery and classic fits that appeal to a global audience.
WHAT DO WE MAKE?
Clothes And More- Gender No Bias!
From flowy dresses and crisp co-ords to cool shirts and statement accessories- Thread Game offers a versatile range in Khadi that is designed to flatter every figure and meet formal to relaxed dress codes. Whether you’re heading to a business meet or planning a resort look for your next holiday, our curated collections will have you stylishly sorted. Above all- our collections are as adaptable as aesthetic to look impeccable on XS to XL sizes !
Thread Game’s distinguished silhouettes exude a timeless feel while carefully sliding into the next-gen arena. We strive to bring the age-old Khadi trend to the younger generations of men and women- the corporates, the travellers, the teenage squad- and people from all ages and walks of life. Explore our range of hoodie kurtas, strappy applique-work tunics, and multi-styling pieces that promise to quench your thirst for experimental fashion that you’d love to flaunt today & beyond a decade.
With sustainable wear being the sought-after trend this century, Thread Game assures uniqueness with its in-house developed palette of soothing neutrals and earthy tones and yarns woven from organically grown fibre. Be assured of comfort all-year round!