About
About
Thread Game
Thread Game began in 2016 when Niki Doshi set out to reimagine India’s textile heritage for the modern world. What started with a single thread is now a collective of visionary designers, 300+ artisans, and industry experts committed to true sustainability.
We design garments that move seamlessly from traditionality to modernity—bridging generational craftsmanship with contemporary living. In a world driven by fast fashion, Thread Game consciously shifts the narrative toward slow fashion, where thoughtful design, ethical processes, and longevity take precedence.
Rooted in handwoven traditions, our apparel is crafted using natural yarns, timeless dyes, and modern silhouettes that evolve with you. At Thread Game, we don’t just create fashion.
We weave stories.
We weave the future.
About
Anvyaa
Anvyaa, a premium label by Thread Game, is built on the belief that fashion can be luxurious and responsible at the same time. We craft our collections using innovative natural fibers like Banana, Milk, and Bamboo materials that are biodegradable, eco-conscious, and gentle on the skin. Every fabric is thoughtfully sourced, every silhouette carefully designed, and every garment consciously produced to create pieces that blend elegance, comfort, and sustainability.
With mindful sourcing and ethical craftsmanship at the heart of our process.
About
Studio TG
Studio TG is a concept store that serves as a home for designers and a hub for curated fashion and lifestyle brands. It brings together collaborative labels and showcases thoughtfully selected pieces under one creative roof.
Built on the spirit of
HOST – COLLABORATE – CREATE,
Studio TG offers a dynamic space for exhibitions, pop-ups, brand launches, fashion meets, workshops, community events, curated display rooms, gatherings, and even a photo studio — making it a versatile destination where creativity and culture come alive.
Circular By Nature
Conscious By Design
Made With Purpose
Crafted Responsibly
the Creative Brain behind Thread Game
Meet Niki Doshi
At 21, Niki entered the world of fashion, creating designs that bridged India’s textile heritage with modern aesthetics. Her work stood out for its quiet sophistication and thoughtful craftsmanship.
In 2017, she founded Thread Game and Anvyaa —an organic, premium label built on the spirit of handwoven artistry. With a vision to create fashion that not only looks good but does good we began with a belief that fashion can be a force for positive change, respecting both the nature and its inhabitants. We use natural, biodegradable materials such as Banana, Milk, and Bamboo fibers to craft garments. Every garment reflects her belief that sustainability is a starting point, not a slogan.
Today, Niki continues to redefine comfort wear by blending contemporary style with timeless craftsmanship, staying rooted in identity, culture, and mindful design.
What Do We Make ?
At Thread Game, we design for people not genders. Every piece is created to match your mood, moment, and movement, whether it’s a flowy dress, crisp
co-ords, or a handcrafted shirt. Our garments are thoughtfully designed to adapt to and flatter diverse body types, ensuring comfort, confidence, and ease for every individual.
Rooted in natural fabrics and handwoven heritage, our silhouettes blend timeless craftsmanship with modern ease—hoodie kurtas, multi-style tunics, and more for corporates, wanderers, and free-thinkers alike. Each piece is intentionally constructed with versatile fits and fluid forms, allowing it to move with you and belong to you.
With earthy palettes and natural fibers, every garment is made to feel good, look good, and align with your values—celebrating individuality, inclusivity, and conscious living.